Snoopreport took the first critical step in applying machine learning technology to everyday life. For almost a decade, Snoopreport has been analyzing Instagram data. We understand it thoroughly, as Instagram has been an essential component of previously established marketing campaigns. Using Instagram in a data-centric way, Snoopreport identified audiences, built custom segments, and communicated directly with them. Over time, Snoopreport consistently developed its features holistically. The foundation of any data-centric approach is the quality and accuracy of the data itself.